为了维护我国广告市场秩序,进一步增强行业自律意识,贯彻落实《中华人民共和国广告法》(以下称《广告法》)及《广告产业发展“十三五”规划》中关于加强行业自律的要求,中国广告协会、中国广告主协会共同发布《广告主自律宣言》。
本宣言依据《广告法》及相关法律法规,结合我国广告行业的实际情况,参考国外广告行业有关自律公约制定。宣言得到了国内外广告主的积极响应,现宣布如下:
The “2016 China Advertisers Commitment” (Hereinafter referred to as the “Commitment”) was jointly initiated and drafted by the China Advertising Association (CAA) and the China Association of National Advertisers (CANA), aiming at maintaining the advertising market order in China, further strengthening the self-regulation awareness of the industry as well as implementing the requirements regarding the industry self-regulation enhancement outlined by the new Advertising Law of the People‘s Republic of China (Hereinafter referred to as the “Advertising Law”) and the 13th Five Year Plan of China Advertising Industry.
The Commitment was drawn up based on the Advertising Law and relevant regulations and rules and combined with the practical situations of the advertising industry in China. It was also referred to certain industry self-regulation codes from overseas markets. Its drafting has gained strong support and valuable contribution from advertisers home and abroad. The consensus reads as follows: